Absolutely the best tire dressing applicator on the market. When you apply dressing this way, you are avoiding the waste of spraying past the wheel, and also the mess on the ground thats results from spraying. The wide round handle and the ability of the unit to spin freely as you dress the wheel avoids hangups and makes for an effortless application. The sponge, that you apply a dab of dressing to, is very absorbent and retains the dressing long after the initial application. Sponge pads attach to the unit with a strong velcro, and last a long time. This applicator works great with the thick emulsion D120 New Era Dressing.